By the late 70s, AMC no longer had the ability or the capital to design an all-new car from scratch.

To fight the growing wave of imported cars, AMC launches a quirky new subcompact car: the Gremlin. And despite his colleague's protest, CEO Roy Chapin Jr. the Jeep Corp., bringing AMC to the 4WD ...

American Motors Corporation was an absolute mess by the mid-1980s, and its financial problems in the U.S. market were compounded by infighting at its European corporate parent, Renault, where ...