When Genesis first landed on American shores 2008 - eight years before going at it as a standalone brand - it was the start of the ultimate underdog story. Born from the Hyundai stable but carrying ...
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Why Genesis was genius to offer a 10-year warranty, and why luxury rivals still won’t match it
When Genesis first entered the US luxury market, it faced stiff headwinds. After all, it had to persuade buyers to trust its products in a premium segment where resale confidence, heritage, dealer ...
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