This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

People stop their cars simply because a little light turns from green to red. They crowd onto buses, trains and planes with complete strangers, yet fights seldom break out. Large, strong men routinely ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Behavioral health practices focus on the ways that your thoughts and emotions influence your behavior. “Behavioral health” is a term for a wide-reaching field that looks at mental health, lifestyle, ...

Whatever it is you do for a living, dig down deep enough and it probably comes down to understanding and manipulating human behavior. Design products? You need to understand people’s problems and what ...

Basic behavioral and social sciences research is indispensible to the mission of the National Institutes of Health (NIH). Not only do psycho-social-biological factors directly affect disease outcomes ...

When you think of behavioral science, what’s the first thing that comes to your mind? Maybe human behavior, social sciences, psychology...maybe culture? That would all be correct, as there isn’t one ...