Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

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I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Everyone understands the importance of social media for business promotion and growth. However, many people don’t realize social media is also essential for building your personal brand. Personal ...

As AI agents and LLMs increasingly mediate consumer choice, luxury brands face a distinct visibility and interpretation risk.

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Rebranding can help your business attract new audiences or reignite existing customers’ enthusiasm. Use this guide to complete the process successfully. While many see rebranding as simply updating a ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. We saw in 2024 the beginnings of “segmentless” shoppers — ...

Delpozo, the Madrid-based luxury brand that began 50 years ago, is back on the fashion scene. After a four-year hiatus, the brand has returned for fall 2024 under new ownership, creative directors and ...

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. On 25 June, Vogue Business partnered ...