The science of CTV delivery became genuinely sophisticated. Then the ad played and the rigor stopped. Creative, the thing ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

As CTV advertising grows in India, the industry faces challenges in measurement and attribution. Advertisers seek clarity on ...

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads - a non-standard CTV ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...

Perion’s Todd Cohen breaks down seven structural failure points in CTV buying today, from app quality and reporting latency ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Russhabh R. Thakkar of Frodoh reveals a significant gap between CTV viewing growth and ad spend in India, urging brands to adapt their strategies for better engagement.

NEW YORK, N.Y.—In a new report highlighting the importance of connected TVs (CTV) in the advertising space, Innovid found that CTV surpassed mobile as the channel with the greatest share of global ...

Walmart announced it has entered into an agreement to acquire Vibe.co, a self-serve CTV ad platform that aims to simplify ...