Opinion
Business Daily Africa on MSNOpinion

Why communications is at heart of strategy

Many organisations still treat communications as a function that explains decisions rather than helps shape them. Teams are brought in once the strategy is set, the policy approved, or the programme ...
Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. For most of my career, communications revolved around three ...
Technological advancements and changing market dynamics have shaped the evolution of marketing and communications functions within major organizations. Initially, marketing and communications were ...
Sujit Patil, CCO, Godrej Industries Group, talks on communications' journey from the sidelines to the strategy table and the ...
In its variety, Artificial Intelligence (AI) is at the moment leading as the fastest-pacing technological marvel. In such a short time, it has evolved into a functional tool in most human affairs and ...