Vionlabs makes full content libraries “discoverable, engaging, and revenue-ready” using its “emotion-aware” AI. It’s a company paying attention to the shift toward vertical and mobile-first viewing, ...

Consumer engagement tied to emotions isn’t just a blip across the ad industry during the holidays -- it is reshaping purchase habits that marketers can use to drive year-long success. Developers at ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

In an always-on, multichannel world where most people spend a significant amount of time online every day, marketing has become a nuanced and high-stakes psychological game. By understanding how ...

This post is by Tara Srirangarajan. It’s 10 p.m. and you pick up your phone with the intention of sending a text message before bed. Your eye is immediately drawn to the Instagram app; it looks like ...

Emotionally charged online content can propagate rapidly, forming large-scale information cascades. As I have written, much of the literature has noted that content that arouses expressive negative ...

In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...

AI chatbots can shape our behaviors and decisions. But how about the reverse? Can emotionally intense conversations influence AI models themselves? Emerging research suggests they can. Exposure to ...