“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

AI data centers are facing unprecedented bans from Denver to Seattle. Three compounding forces are driving this backlash—here's the lesson for all business leaders.

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

Maintaining a competitive edge can feel like a constant struggle as IT leaders race to adopt artificial intelligence (AI) to solve their IT challenges and drive innovation. But with the right tools, ...