Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

As I take a drive through my town in New Jersey, it's impossible not to notice the changes that have taken place in the business landscape over the years. Many once-familiar mom-and-pop stores have ...

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RESILIENT: Sherree Lucas, executive director of Go Local, says local businesses are focusing on helping however they can. Photo courtesy of Lucas Without getting all sappy, it’s really something to ...

Add Yahoo as a preferred source to see more of our stories on Google. As the weekend approaches, the Independent Shopkeepers Association and partners scattered across the state of Oklahoma are asking ...