I have a love-hate relationship with makeup tutorial videos. There's something so captivating, and even somewhat soothing, about watching these videos. Plus, given how short they usually are, they're ...

Every day doesn't always bring an occasion to bust out your brightest or best makeup routine, but that doesn't mean you can't use spare downtime— or a weekend filled with absolutely nothing— to test ...

For every one of its silly dance challenges and memes, there are even more clever makeup tutorials on TikTok — so don't knock it until you try it. Beauty professionals, influencers, and people who are ...

It's officially spring, which also means that's it's officially bridal season. From trunk shows at bridal boutiques to venue shopping with your friends and family, 'tis the season for all things ...

Everyone wants to look good in photos. This simple tutorial explains the best makeup for photos that will make you look ...

In case you haven't experienced this incredible octogenarian yet, we'd like to introduce you to your new favorite beauty vlogger, Grandma Lill. The 86-year-old beauty guru stars in her own YouTube ...

SOME 10 YEARS ago, before YouTube launched in 2006, women had limited options when it came to learning how to apply makeup. They could look at magazines’ beauty pages, or subject themselves to a ...

When you work in beauty retail, you learn more than your fair share about makeup. Sephora employees, for example, have to know their stores — and the products within — like the back of their hand.

Whether you plan on recreating them or not, you won't be able to turn away from these amazing makeup tutorials until the transformation is complete Kaitlyn is a former Assistant Style & Beauty Editor ...

When it comes to Halloween costumes, clowns are always in style. Reaching peak popularity with the Hollywood debut of Pennywise in IT, it seems that clown makeup is sticking around this Halloween, as ...