In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel ...

How well does your current multi channel strategy match up? Supported by our first party research, this report provides the most relevant and timely multi-channel insights to achieve fully integrated, ...

Multi-Channel is a hot topic among retail research firms who note that best-in-class retailers are pumping up their efforts to reach today’s consumers in the most comprehensive manner. Aberdeen and ...

You deal with plenty of challenges as an eCommerce business owner. Writing catchy product descriptions. Getting high-quality product photos. Maintaining your social media presence. Keeping accurate ...

Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that ...

With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions. In pursuit of “maximizing the power of search intent,” Microsoft ...

British fashion brand Mulberry is attempting to boost its ecommerce site with improved tech capabilities. Mulberry is deploying the hybris B2C Commerce, hybris Mobile and hybris Web Content Management ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

According to a Marketing General Incorporated benchmarking report, 50% of associations reported that members do not renew their membership due to a lack of engagement. That’s why membership engagement ...