Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. At its core, programmatic marketing is about automation and precision.

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

A publisher increases traffic by 40% over six months. More people visit the website. And more pages are viewed. This should increase the revenue too, right? Then the monthly report arrives. Traffic is ...