For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

How to reduce animal numbers and increase the information content of animal-based studies. A ‘well-built’ research question turns the research hypothesis into an actionable, focused, and testable plan ...

Designing good research questions goes well beyond the standard definitions of clarity, focus and tractability, and even beyond ‘novelty’ in the strictest sense. This Comment describes the iterative ...

National or international cohort studies that follow a large group of individuals over time to understand factors that lead to different outcomes. They are useful for studies that need a large amount ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...