Leaders from Sinclair, Hearst Television, Graham Media Group and more unpacked advertising’s biggest pain points — and the ...

What the ad tech industry really needs right now is a new three-letter acronym. Well, no. What the industry needs is open-source code to improve real-time bidding and optimize traffic. It just so ...

OpenAI said Friday that it would start rolling out ads in ChatGPT to some U.S. users, as the company aims to generate more revenue ahead of a highly anticipated initial public offering. The company ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Samsung Ads is rolling out a shoppable connected-TV experience on Samsung TV Plus that uses Amazon Ads’ remote-enabled interactive video ad technology. The launch makes Boiron USA, Logitech, PLAION, ...

Tanuj Joshi is CEO of Eulerity, an AI-based multi-location digital marketing platform serving franchise and service-based businesses. The loudest debate in AI right now isn't about artificial general ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms ...

Billboards that wouldn’t make sense to people outside the tech industry have become common in the Bay Area. One company took the microtargeting game to another level. The vague messages of San ...

The company said on Friday that it would start serving ads in the free version of its chatbot over the next several weeks. By Cade Metz Reporting from San Francisco OpenAI is getting ready to serve ...