“The Sell Sider” is a column written by and for the sell side of the digital media community. Today’s column is written by AdExchanger Senior Editor James Hercher. If you know the brand Ibotta, you’re ...

DENVER, Nov. 20, 2019 /PRNewswire/ -- Ibotta, the leading mobile rewards and payments platform in the United States, today released findings from its 2019 Holiday Shopping and Mobile Payments Study.

Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. It was founded as a cashback app that earned a living on the ...

The new ibotta app that is available for the iPhone, iPad and Android phones now includes Harris Teeter as one of the participating stores! The app allows you to earn cash back for groceries and more.

Ibotta, known for helping brands provide cashback deals to consumers, launched a experiential campaign as it prepares to take the company through an initial public offering (IPO). The idea is to ...