Women in Toys, Licensing, and Entertainment (WiT) has officially announced the finalists for this year’s Wonder Women Awards.

Chester Cheeks is the face of the company’s Butt Face brand. Kids can squeeze and stretch his face to activate silly fart sound effects. Chester also features an animated dance mode with three songs ...

The 2024 edition of The BIG Toy Book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13 categories. Our Dolls showcase includes 22 ...

Two popular ’80s franchises are coming together in the latest partnership between Mattel and Hasbro. The Masters of the Universe x Transformers collaboration creates a unique crossover experience for ...

FAO Schwarz is expanding its retail footprint through a new partnership with Nordstrom, complete with new locations and ...

Tiny Chef has had a big year since The Tiny Chef Show was cancelled. The team will reveal its upcoming plans at SDCC.

Jack Skellington leads a flashlight-powered storybook adventure with gleaming foil pages, five themed sound buttons, and ...

Show off your HUNTR/X (or Saja Boys) pride with merch inspired by Netflix’s KPop Demon Hunters. This collection features ...

The FIFA World Cup 2026 hits game rooms with a competition-size LED foosball table built for family nights, parties, and ...

Plant-inspired Giggle Monster plush arrive in blind boxes with soft botanical styling, nurturing themes, and collectible ...

Jazwares’ signature brands are gearing up for a takedown with all-new plush toys. The KPop Demon Hunters Squishmallows line expands beyond the film’s animal companions with the additions of Rumi and ...

Cake Picnic is serving up another helping of community and creativity this summer. The global event brand is partnering with ...