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"You can literally reroute a river into a desert and cause it to bloom": Star Wars Galaxies lead says of his new sandbox MMO Stars Reach

Stars Reach is the new MMO from Ralph Koster, creative lead on Star Wars Galaxies, and it is a fully physically simulated sci ...

AI won’t save advertising, says Digitas’ Amy Lanzi

The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.