CreditNinja reports that companies use surveillance pricing to charge different prices for the same products based on personal data, including behavior and location.

A class-action lawsuit alleges gas station companies operating in California used algorithmic pricing software to set prices ...

I've subscribed to Netflix and Peacock for years - but only one service is worth resubscribing to ...

The complaint accuses several retailers of engaging in price-fixing through the use of Kalibrate’s fuel pricing technology.

Public opinion shifts rapidly and benchmarks are not reliable.

As extreme heat drives demand for air conditioners, scammers are using AI-created websites and deceptive social media ads to ...

Siteline tested a Claude agent on top B2B products. When it couldn't find the prices, it often turned to third-party sources ...

A new lawsuit and new bills are pushing the state’s gas-price debate beyond refineries, toward retail pricing, algorithms and ...

New digital price tags allow stores to change prices instantly. While retailers deny they'll use surge pricing, experts ...

For decades, businesses have relied on dynamic pricing. They routinely raise prices when demand spikes. But AI has taken this ...

Instead of charging every customer the same price, companies could use artificial intelligence to estimate what each individual shopper is willing to pay.