Accor uses their loyalty program to give increased access to sports, entertainment and food for travel savvy consumers.

With no formal announcement, the grocery giant changed how millions of shoppers can spend their rewards ...

Summer is the peak season for fun-in-the-sun adventures like traveling, camping, sports, cookouts, tailgates and other ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

Lufthansa First award space disappeared from partner programs, including United MileagePlus and Avianca Lifemiles, about a ...

The most useful AI applications in QSR loyalty today are not aggressive personalization engines. They are tools that remove effort from the customer's day. McDonald's CEO Chris Kempczinski put it ...

A recent wave of restaurant app launches, app relaunches, loyalty upgrades and app-centered promotions shows how quickly the role of the branded restaurant app is changing. For years, the basic ...

Every brand eventually asks the same question: how do we increase the lifetime value of our customers? It's the right question. Repeat purchase rate, purchase frequency and customer lifetime value are ...

A closer look at a handful of airlines that still provide frequent flyers with free upgrades.