StackAdapt ( the leading AI advertising and orchestration platform, today announced a collaboration with IQVIA Digital to advance more relevant and compliant engagement with healthcare audiences.

Native video, custom audience targeting, and real-time optimization helped GUESS FRAGRANCES beat engagement benchmarks during ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies.

Merck KGaA agreed to acquire Bio-Techne for $11.9 billion. AbbVie to acquire Apogee Therapeutics for $10.9 billion. Insilico Medicine and SK Biopharmaceuticals teamed up on a deal that could ...

A new study from business-to-business (B2B) marketing agency Ledger Bennett and advertising technology company StackAdapt found widespread dissatisfaction with the way marketers evaluate agencies and ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

The Retail Media Report 2025 is your essential guide to understanding one of the fastest-growing opportunities in the retail ecosystem: retail media. As this ‘new’ market rapidly evolves, it’s ...

Is ADTN a bargain right now? The fastest way to find out is with our Fair Value calculator. We use a mix of 17 proven industry valuation models for maximum accuracy. Get the bottom line for ADTN plus ...