Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

Idaho’s Sun Valley hosts the exclusive Allen & Co. conference, attracting Big Tech giants, billionaires, and media moguls for ...

Billionaires and tech leaders, including David Zaslav and Bob Iger, meet in Sun Valley for the annual Allen & Co conference.

The small Idaho resort town of Sun Valley will be once again overtaken by media and tech titans for the annual Allen & Co.

ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...

Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

Disney is expanding its sports advertising efforts with the launch of ESPN Fan House, a new initiative designed to help brands connect with passionate fans in fresh ways. Live sports continue to ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...