Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...

Looking for more sports fan engagement for advertisers and brands, Walt Disney’s ESPN is starting up "ESPN Fan House," a new fan-centric hub. The platform aims to foster “a new class of ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...

Healthcare is one of the few industries where a QR code platform's compliance posture directly determines whether you can deploy it at all. HIPAA requires that any tool handling protected health ...

Uniqode reports that travel brands should optimize QR code interactions after placement by tracking context, using dynamic ...

Gov. Landry signed a bill getting rid of inspection stickers and replacing them with QR code certificates. How and when to ...

I cover Android with a focus on productivity, automation, and Google’s ecosystem, including Gemini and everyday apps. With a background in engineering and software development, I tend to go beyond ...

When Shandeia (@shandeeeezy) stopped at a Steak ’n Shake in Gainesville, Florida, and encountered something she’d never seen ...