Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

Tourism doesn’t just need QR codes; it needs the right mix of generators so each scan delivers context-specific content that feels native to the site, season, and visitor journey. Why tourism lives or ...

Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...

Healthcare is one of the few industries where a QR code platform's compliance posture directly determines whether you can deploy it at all. HIPAA requires that any tool handling protected health ...

A attack using QR codes is known as "quishing," a combination of QR code and phishing. The danger isn't the QR code itself; ...

Uniqode reports that travel brands should optimize QR code interactions after placement by tracking context, using dynamic ...