Accor uses their loyalty program to give increased access to sports, entertainment and food for travel savvy consumers.

Discover how your loyalty points can unlock big perks in your summer travel plans, even at hotels where you might least expect them.

A recent wave of restaurant app launches, app relaunches, loyalty upgrades and app-centered promotions shows how quickly the role of the branded restaurant app is changing. For years, the basic ...

Lufthansa First award space disappeared from partner programs, including United MileagePlus and Avianca Lifemiles, about a ...

Summer is the peak season for fun-in-the-sun adventures like traveling, camping, sports, cookouts, tailgates and other ...

A closer look at a handful of airlines that still provide frequent flyers with free upgrades.

Verizon customers looking for reasons to stick with the carrier have a new weekly incentive. Verizon Shine -- say it out loud ...

A ‘leaky customer bucket’ is a marketer’s nightmare. Dollar after dollar of media budget spent on acquiring customers that instantly unsubscribe, lapse or never come back after their first purchase.

Find the best casino loyalty programs from leading operators. Learn about rewards, VIP tiers, bonus credits and exclusive ...

You've probably heard of The Standard, even if you've never stayed at one. It's the brand known for its upside-down logo, the see-and-be-seen pool of 2000s Los Angeles (RIP), and the New York City ...

New York | EY has withdrawn a study on loyalty rewards programs that included apparent artificial intelligence hallucinations and fake footnotes, in the latest example of a professional services firm ...

Lidl has revitalised its loyalty programme for its UK customers and, despite what the major supermarket may claim, some shoppers are less than impressed by the changes. Even fellow discount German ...