Some 70% of Brits were targeted by phone scammers in 2023 alone. Despite investing in sophisticated scam-fighting initiatives, by 2024 satisfaction with O2’s efforts to tackle fraud sat at just 24%.

Scammers are on the rise, but so is the power of AI. Can AI be used to reduce fraud risks? The answer is yes! O2 is thinking outside the box by introducing its cutting-edge AI tool, Daisy. Called the ...

In 2023, 73% of Brits were targeted by scammers. Telecommunications companies such as O2 are often seen as enablers, with scammers exploiting their networks and impersonating their brand – only 24% of ...

Spammers and scammers will now have to deal with grandmothers. At least, that’s what a British mobile company O2 wants to do with them. She appears like just another stereotypical granny who does not ...

AI-generated granny-bot Daisy's purpose is to trick phone scammers into believing they are speaking to a real person, wasting their time and keeping them away from actual victims. O2/YouTube ...

Daisy Harris, an A.I.-generated English granny, has been stymying scammers with meandering, time-wasting conversations. But can she actually make a dent in the flood of fraud? By Ali Watkins Daisy ...

Telephone scams are nothing new, but with the advent of AI, it has become harder than ever for people to know whether the person they’re speaking to is in fact who they say they are. But U.K. mobile ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Amid heated debates about the potential pitfills of artificial ...

Former Love Island star Amy Hart is backing the project after losing £5k from a scammer herself AN AI granny is on a scam-busting mission to get revenge on fraudulent callers. Daisy, created by O2, is ...

Mobile operator O2 has created an AI-powered tool that sounds like an elderly grandmother, keeping phone scammers on calls and away from the general public. The telecoms giant said it had created the ...

UK-based mobile operator Virgin Media O2 has created an AI-generated "scambaiter" tool to stall scammers. The AI tool, called Daisy, mimics the voice of an elderly woman and performs one simple task: ...