The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

Retail media expert Dom Burch not looking at his laptop. Eleven years ago, I came to Cannes Lions representing Asda Walmart ...

Fox’s platform now enables agent-to-agent negotiation and automated activation for linear TV ad spots and schedules, ...

India boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Connectivity and device costs are no longer barriers. Players ...

Earnings call Sabio Holdings delivered 6% core revenue growth in Q1 2026 (normalized for political/advocacy), with international and programmatic segments surging nearly 13x year-over-year. Despite a ...

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

When most people think of out-of-home, they picture a traditional static billboard on the side of the freeway. But over the last several years out-of-home has become a smarter and more precise channel ...