'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency

A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...
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CTV Should Be Automated – But It Doesn’t Need To Be Programmatic

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...