WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...

Billing change paused: Anthropic has halted its planned Claude Agent SDK billing overhaul, maintaining current subscription-based usage limits during a review. Planned billing model: The proposed ...

Stingray Group Inc (TSX:RAY) reports strong revenue growth driven by the TuneIn acquisition, despite facing challenges in the radio segment and digital advertising environment.

Back in 2022, the cryptocurrency “industry” was facing some problems. Their product was sort of like money, though useful only for criminals, and also consumed nation-state amounts of electricity. A ...

India boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Connectivity and device costs are no longer barriers. Players ...

There is a quiet reckoning underway in the corridors of India's digital advertising industry. For over a decade, programmatic advertising (the automated buying and selling of digital ad space in real ...

Netflix will introduce an ad-supported subscription tier in New Zealand from 2027 as part of its broader expansion plans, AdNews can reveal. Global president of advertising Amy Reinhard, in an ...

Condé Nast is planning for a future where search sends little traffic. Lynch expects search to settle at a single-digit share of total traffic. He said brands with strong authority or loyal niche ...

IAC chairman Barry Diller (picture: Shutterstock/rblfmr) and People Inc CEO Neil Vogel at Press Gazette Media Strategy Network USA event in March 2025 (picture: Press Gazette/Blaine Pennington) People ...

Hershey is revamping one of marketing's oldest measurement tools-marketing mix modeling-by enlisting agentic AI in a bid to turn what has historically been a slow, backward-looking process into ...