Similar to the cloud, big data and machine learning, "programmatic" is becoming one of the latest buzzwords to take hold in the tech world. In general terms, programmatic represents a program, ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Buchman, vice president of publisher platform sales at Tremor Video. Premium ...

Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

Nearly all (98.3%) online publishers are using a “data-driven, programmatic” approach to audience engagement in the U.S. In other words, nearly all publishers are using data to create audiences, ...

Programmatic buying has grown quickly over the past few years and is expected to reach $33 billion in spend this year. The appeal for marketers is its ability to automate ad buying in an increasingly ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The future of marketing is a fascinating place: it offers great opportunities for ...

For years, many healthcare organizations tended to be skeptical and resistant (if not outright hostile) to the idea of storing their data, particularly protected health information, in the cloud. IT ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...